shield says concerning the 21st century schizo

A
logic of identity
is replaced by a more superficial, tactile
logic of identifi-
cation
; individuals become more mask-like
personae
...
with mutable
selves . . . Their multiple identifications form a private
dramatis personae
–a self which can no longer be simplistically theorised as unified, or based solely on an individuals job or productive function . . . Consumption for
adornment, expression and group solidarity become not merely the means
to a lifestyle, but the enactment of a lifestyle, these
personae
are more like
spiders at the centre of social and stylistic webs of their own making which
extend the body in space, rather than the autonomous, disconnected and
monadic ego-centred identities of bourgeois individuals. It is thus that one
may properly argue that the reliance on group-imposed and endowed per-
sonal identifications represents a breakdown [in] individualism even in the
midst of the motion towards identification.
9